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April 28th, 2010

Part 1: A terrible example of why moderation is crucial

Part 1: A terrible example of why moderation is crucial

Photo credit:  Michaela Karle Photography  All Rights Reserved

Merriam-Webster defines LIBEL as:

1. A written defamatory statement or representation that conveys an unjustly unfavorable impression;
2. a) A statement or representation published with just cause and tending to expose another to public contempt; b) defamation of a person by written or representational means; c) the publication of blasphemous, treasonable, seditious or obscene writings or pictures; d) the act, tort or crime of publishing such libel.

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April 26th, 2010

Protect your brand

Protect your brand

image credit:  oonal

There are a lot of articles written to ease the anxiety people may feel about being publicly engaged and exposed in the social media space. For instance, Christine Pilch wrote a great two part series on the Hazards of Social Media where she discusses what to do when one person goes after you online or when people that you don’t think do good work ask you to recommend them (and possibly tarnish your reputation).

These articles are full of worthy, important information, but they speak to small situations. They help the small business owner or the individual. So what happens when the online business or brand is much bigger – a company like a Sony, a brand like Coke, corporate spaces and big news sites?

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April 6th, 2010

Why did we name ourselves SCOUT Moderation?

Why did we name ourselves SCOUT Moderation?

photo credit:  Frontier Scout Calamity Jane – Library of Congress

The internet is the new Frontier, but unlike the Wild West, it is limitless.  There are countless people, groups and websites – sure we could count them today, but the number will just be bigger tomorrow.  The boundaries don’t lie where we can see them, like where California became the Pacific Ocean.  And the boundaries, well, they aren’t really boundaries as technology continues to expand at an accelerated rate.

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