Why did we name ourselves SCOUT Moderation?

Why did we name ourselves SCOUT Moderation?

photo credit:  Frontier Scout Calamity Jane – Library of Congress

The internet is the new Frontier, but unlike the Wild West, it is limitless.  There are countless people, groups and websites – sure we could count them today, but the number will just be bigger tomorrow.  The boundaries don’t lie where we can see them, like where California became the Pacific Ocean.  And the boundaries, well, they aren’t really boundaries as technology continues to expand at an accelerated rate.

This is exciting!  The opportunities for business, for reaching customers around the globe and expanding your empire grow with it.  But it’s also a little scary – I mean, there’s so much, how do you keep track of it all, how do you keep track of what people are saying about you, how do you keep track of your brand?

Back in the day, scouts were sent out to explore, to cruise the land and look for trouble.  Basically, they made sure that everything was safe ‘out there’ before the rest of the company traveled through.

We are your scouts.  We look, listen and watch all over the web.  Monitoring your brand, making sure complaints are handled professionally and quickly, keeping a positive environment in the social sphere of your slice of the internet.  We take care of it all so that you can concentrate on what you know best – your business.

  • John

    Great post!