It’s 2014. Social Media is a household name, yet some businesses still aren’t leveraging its power, and more still aren’t maximizing it.
At this point, most businesses know that Social Media can be a powerful marketing tool, but many still aren’t using metrics insights to maximize on that power.
Instead, many businesses create social media accounts and start posting, glancing at built-in analytics and either getting excited or feeling confused or disappointed over results. By aggressively utilizing metrics, you can track progress, and build on and improve strategies.
Here are 6 reasons your business needs to track Social Media metrics: