Posts By: Scout

A Viral Angry Mob Was Not the Kind of Viral You Were Hoping For

A Viral Angry Mob Was Not the Kind of Viral You Were Hoping For

Last week the news around the social media water cooler was that Kelly Blazek had been nasty to someone via email, then the recipient of that email posted it to Reddit, and the rest is sad history involving an angry Internet mob with virtual pitchforks. The lesson seems obvious, “don’t treat people badly, there’s an… Read more »

6 Reasons You Need to be Tracking Your Social Media Metrics

6 Reasons You Need to be Tracking Your Social Media Metrics

It’s 2014.  Social Media is a household name, yet some businesses still aren’t leveraging its power, and more still aren’t maximizing it. At this point, most businesses know that Social Media can be a powerful marketing tool, but many still aren’t using metrics insights to maximize on that power. Instead, many businesses create social media… Read more »

Don’t stress this holiday

Don’t stress this holiday

With the hustle and bustle of the holiday season and the crunch of year-end deadlines looming, take comfort in the fact that while you’re preoccupied, we’re watching your shop. This season is a particularly important time to make sure that the online arena for your business is free from cyber bullies or others whose ill-used… Read more »

Scout Moderation represents you!

Scout Moderation represents you!

photo credit:  US Library of Congress Abraham Lincoln has certainly been on our radar these days.  A small piece of his presidency is highlighted in the Golden Globe-nominated film Lincoln by director Steven Spielberg, featuring a tour-de-force performance by Daniel Day-Lewis as Honest Abe. While the film covers the last four months of Lincoln’s presidency… Read more »

Multilingual moderation

Multilingual moderation

Photo credit: FuzzBones, Shutterstock “Think globally, act locally.”  That’s a motto that has guided many of us for years, and while that’s still important, when it comes to your business, you can now act globally, too. Use of the Internet is exploding in foreign countries, with websites being translated into hundreds of different languages.  If… Read more »