Emily Dickinson Museum

Emily lived as a recluse for most of her adult life because of a mysterious disorder.  It is speculated that she may have locked herself away from life because she suffered from PTSD or some kind of social anxiety.  From her home in Amherst, Emily carried out her epistolary relationships and sent her poems as holiday notes or birthday cards.  If she were alive today, she would most likely love the positive aspects of social networking; the ability to tweet a poem or post status updates on her Facebook page.

Cyber bullies can ruin your social media project with hurtful words.  In the 1924 edition of The Complete Poems of Emily Dickinson, Emily’s verse could be applied to the dangers of cyber bullying:

THERE is a word

Which bears a sword

Can pierce an armed man.

It hurls its barbed syllables,—

Scout Moderation will watch your social network for you so you don’t expose your users to words, “which bear[s] a sword”.  Your online community is a valuable asset and users prefer a presence that will guide discussions, deter cyber bullying or harassment.  Scout’s online community managers will improve your users’ experience by:

• educating members
• encouraging participation
• keeping your site welcoming and safe

An investment in Scout Moderation is a valuable investment in your brand.

Spammers can always find ways around filtering software.  You need someone there to act quickly before the damage is done to your brand.  The human moderators at Scout are the immediate solution you need.  We monitor sites and catch spammers in the act, and, we’re good at it.  With Scout on top of things, you can focus on what you know best – your business.

Scout provides Facebook moderation services, regularly scheduling checks of your Facebook page to screen for off-brand comments or images.  We’ll keep you apprised of any attacks on your site or on your users.  We’re the partner you need to keep your social sites safe.  You can relax and count on Scout.

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At the top of his list is the loss of: “The art of polite disagreement…the inane spats of YouTube commenters may not be representative, the internet has certainly sharpened the tone of debate.  The most raucous sections of the blog world seem incapable of accepting sincerely held differences of opinion“.

Are your customer service complaints about user infighting reaching a drama of opera level proportions?  If your website wants to embrace the interactivity of the online culture our team of moderators have the strategies and experience you need to avoid the crude behavior displayed in so many of today’s online comments sections.

Don’t let cyberbullies misuse your blog or message board to create a hostile environment for your users.  Delegate your moderation services to the experts at Scout Moderation.  We have the knowhow to protect your online community from bullies, trolls and illegal activity and we are here for you 24/7/365 – keeping a positive environment in the social sphere of your slice of the internet.

Michaela Ocean Photography

When social networking sites are being used for good – they are truly amazing. We’ve seen business deals done, old friends reconnected, new companies formed, millions and billions of dollars raised for good causes…to name a few.  But, when social networking sites are being used for bad – in this case, as a tool to publicly shame, bully or harm other people – we have a problem.

We believe that the hosts of these sites need to take immediate action.  Think about it!  If you were hosting a party, and one of your guests was harassing and abusing another in your living room, you would send the bad guests packing, right?  Zero tolerance!  Websites and internet communities should do everything they can to stop internet vigilantism and cyber bullying.  But how?

Scout Moderation couldn’t be more relevant to solving the problem.  What would Scout Moderation’s solutions be?  Here’s a list of the ways that our services can help!

• We are the eyes and ears on your site 24/7.
• Scout moderators can quickly identify abusive users and take action according to your Terms of Service.
• Bullying, threats and any form of violence, hatred or harassment will take the highest priority.
• Scout moderators will unpublish hate messages swiftly BEFORE they tarnish your brand.

Michaela Ocean Photography

1. A written defamatory statement or representation that conveys an unjustly unfavorable impression;
2. a) A statement or representation published with just cause and tending to expose another to public contempt; b) defamation of a person by written or representational means; c) the publication of blasphemous, treasonable, seditious or obscene writings or pictures; d) the act, tort or crime of publishing such libel.

Perhaps you’ve heard of the recent story of Phoebe Prince, a young girl that committed suicide as the result of bullying from her peers.  The story is heartbreaking and shoves the issue of bullies into the media spotlight.  We can only hope that some good can come out of this tragic story, that other lives will be saved and protected.

But there’s another issue that’s surfaced: website moderation.  Besides keeping the site clean from any continued negative attacks on Phoebe (which unbelievably have continued), social networking sites are also moderating for any libelous comments about her tormenters.  In defense of Phoebe and in their outrage, the community has posted threats to her tormentors on public message boards which could put any news site/message boards in a libelous position.  In one instance, the information was incorrect and a local woman who shared the same last name as one of the bullies had her address and phone number posted.  This innocent woman soon became the target of vicious taunts and death threats.

I work on the moderating team for a major online news site, and so far, we’ve unpublished many comments that list the bullies’ addresses, personal info on their parents, death threats, slanderous comments aimed at the victim and her family, links to libelous websites created under the names of the accused bullies, obscenity-laced taunts and other hate messages aimed at the bullies.  They’ve been named the “Mean Girls” of South Hadley High School.  We’re seeing many users who are posting the information on unmoderated sites, and then linking back to our clients’ sites where these posts are promptly being unpublished.

This horrible incident has demonstrated yet another reason why site moderation is critical.  But it also opens another debate: Our work protects the website and it protects Phoebe, the bullies and their families…but does it protect the public?  We’ll tackle this in Part 2…stay tuned.

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These articles are full of worthy, important information, but they speak to small situations. They help the small business owner or the individual. So what happens when the online business or brand is much bigger – a company like a Sony, a brand like Coke, corporate spaces and big news sites?

These corporations exist in a huge social media space that allows a great volume of user generated content. From their own chatrooms, blogs and interactive web experiences to the seemingly uncontrolled  landscapes of Twitter, Facebook, LinkedIn, Digg, YouTube…we could go on and on. How do you know the content your users are contributing is legal, appropriate etc?  How do you enforce your community rules without censoring people?

First, have your eyes and ears open. Scout Moderation helps you do this with listening tools and a team of professionals that are your eyes and ears – handling problems, addressing issues, giving you the information so that you can take action and help unhappy customers or ‘trespassers’ find resolution.

Second, don’t just sit back and let it happen, be part of the experience. We’ll keep you in the know about everything that’s being said about you, your brand and your company, and then it is time for action. Will you share helpful information on your blog? Respond to gripes via your own Twitter account?

Dell has done this successfully. It started when their batteries were exploding and lighting computers on fire. They could have gone down in flames, but they were listening to what people were saying and they immediately took to their blog and took action. By listening and then communicating, they literally saved their company.

Listen, moderate, communicate and flourish.

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Frontier Scout Calamity Jane

This is exciting!  The opportunities for business, for reaching customers around the globe and expanding your empire grow with it.  But it’s also a little scary – I mean, there’s so much, how do you keep track of it all, how do you keep track of what people are saying about you, how do you keep track of your brand?

Back in the day, scouts were sent out to explore, to cruise the land and look for trouble.  Basically, they made sure that everything was safe ‘out there’ before the rest of the company traveled through.

We are your scouts.  We look, listen and watch all over the web.  Monitoring your brand, making sure complaints are handled professionally and quickly, keeping a positive environment in the social sphere of your slice of the internet.  We take care of it all so that you can concentrate on what you know best – your business.