Scout’s human moderators will keep your user generated content under control in ways that only a human can do. Real live people make better judgments than software. Software can not detect all the subtleties in language or regional culture that a human moderator can discern and from there make informed decisions about what is published and/or unpublished on your site.
Filtering Software
One option to moderate user generated content is to employ filtering software that scans for words, phrases and patterns of behavior to identify inappropriate content or user behavior. Filtering software can pick up objectionable content, such as obscene or homophobic language, but it fails to pick up the subtleties in language that only a human can detect. Filters alone can scan through huge volumes of content, but they aren’t able to pick up on connotations or the substance of a message.
Human Moderation
The most efficient and effective approach to moderation is human moderation in combination with filtering software. Filtering software is highly sophisticated and can bring content problems to the attention of a moderator, who can then work more efficiently to assess the problem and take quick action to deal with it. And, human moderators know how to overcome the limitation of filtering software and interpret language and its regional differences, in order to determine what is truly offensive or illegal.
At Scout Moderation, we go the extra length to take care of our staff, to screen, select and train them carefully. Contact us and see how we can team you up with the right group of moderators, to become partners with you on the social media frontier.
