6 Reasons You Need to be Tracking Your Social Media Metrics

6 Reasons You Need to be Tracking Your Social Media Metrics

It’s 2014.  Social Media is a household name, yet some businesses still aren’t leveraging its power, and more still aren’t maximizing it.

At this point, most businesses know that Social Media can be a powerful marketing tool, but many still aren’t using metrics insights to maximize on that power.

Instead, many businesses create social media accounts and start posting, glancing at built-in analytics and either getting excited or feeling confused or disappointed over results.  By aggressively utilizing metrics, you can track progress, and build on and improve strategies.

Here are 6 reasons your business needs to track Social Media metrics:

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Don’t stress this holiday

Don’t stress this holiday

With the hustle and bustle of the holiday season and the crunch of year-end deadlines looming, take comfort in the fact that while you’re preoccupied, we’re watching your shop.

This season is a particularly important time to make sure that the online arena for your business is free from cyber bullies or others whose ill-used words could negatively affect your operations. This time of year seems to bring out the trolls – and the grinches – who infiltrate sites with spam and wreak havoc on an otherwise enjoyable online experience.

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Scout Moderation represents you!

Scout Moderation represents you!

photo credit:  US Library of Congress

Abraham Lincoln has certainly been on our radar these days.  A small piece of his presidency is highlighted in the Golden Globe-nominated film Lincoln by director Steven Spielberg, featuring a tour-de-force performance by Daniel Day-Lewis as Honest Abe.

While the film covers the last four months of Lincoln’s presidency as he worked to abolish slavery in 1865, it also depicts Lincoln’s gift for making memorable speeches.  The 16th president of the United States was very quotable, to say the least.  Many sayings attributed to him still resonate today, including these words he once made famous: “He who represents himself has a fool for a client.”

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Multilingual moderation

Multilingual moderation

Photo credit: FuzzBones, Shutterstock

“Think globally, act locally.”  That’s a motto that has guided many of us for years, and while that’s still important, when it comes to your business, you can now act globally, too.

Use of the Internet is exploding in foreign countries, with websites being translated into hundreds of different languages.  If you’ve got something to sell, promote or proclaim, consider creating sites in multiple languages, and treat them as you would your English-language presence.  Get the gist of your message to online consumers in words the audience can understand.

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Happy Social Media Day!

Happy Social Media Day!

image credit:  mashable.com

These days, every day seems like a Social Media Day, but you can officially celebrate on June 30.

Mashable.com, an engaging online news source for the “Connected Generation,” is marking the importance of social media that day for users all over the world.  This is the third year in a row that the company has recognized the “digital revolution happening right before our eyes.”

Everyone is invited to host or attend a Meetup in their area to note the occasion.

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