President Obama’s Gov 2.0 initiative is moving federal, state and local government sectors into a new Government to Citizen model of delivering services. Agencies want greater engagement with the constituents who use their services and citizens are looking for safe online environments they can trust. The increasing need to use social media, consequently increases the need for government agencies to have social media moderation. This puts a strain on staff resources. Let Scout help your agency develop good online G2C relationships so that citizens’ needs are met.
Government is unique in many ways. More than any other sector, government must continually display cultural sensitivity and cannot be seen as taking part in anything illegal or hateful. This makes content moderation extremely important for governmental sites that engage in social media.
For example, the U.S. Department of State requires that “…All departments with a social media site must monitor user-generated content (UGC)…Sponsoring organizations must monitor their social media site for clearly inappropriate content, as defined in the Terms of Use …”1
Scout Moderation, a certified Woman-Owned Business Enterprise (WBE) under Mass. Regulations and a Disadvantaged Business Enterprise (DBE) under federal regulations, is perfectly positioned to provide the highest level of service to all levels of government organizations, to guide your organization’s online communities and social media sites according to your strict parameters, and to ensure the best experience for your constituents. For federal government agencies in particular, Scout offers the ability to secure moderators who are multilingual and provide culturally sensitive moderation.
1 U.S. Department of State, Foreign Affairs Manual, vol. 5, Information Management.
