With the hustle and bustle of the holiday season and the crunch of year-end deadlines looming, take comfort in the fact that while you’re preoccupied, we’re watching your shop.
This season is a particularly important time to make sure that the online arena for your business is free from cyber bullies or others whose ill-used words could negatively affect your operations. This time of year seems to bring out the trolls – and the grinches – who infiltrate sites with spam and wreak havoc on an otherwise enjoyable online experience.
image credit: © Facebook
Does the recent Facebook hack have you nervous that it could happen to you? The idea of porn or violent images next to a Pampers ad – on your site – keeps a lot of social media producers up at night. If your news or Facebook site gets spammed with porn when you’re not looking, you risk exposing your users to toxic images or spam links that can steal personal information. If you don’t protect your users, you’ll lose them.
image credit: oonal
There are a lot of articles written to ease the anxiety people may feel about being publicly engaged and exposed in the social media space. For instance, Christine Pilch wrote a great two part series on the Hazards of Social Media where she discusses what to do when one person goes after you online or when people that you don’t think do good work ask you to recommend them (and possibly tarnish your reputation).
These articles are full of worthy, important information, but they speak to small situations. They help the small business owner or the individual. So what happens when the online business or brand is much bigger – a company like a Sony, a brand like Coke, corporate spaces and big news sites?