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“Think globally, act locally.” That’s a motto that has guided many of us for years, and while that’s still important, when it comes to your business, you can now act globally, too.
Use of the Internet is exploding in foreign countries, with websites being translated into hundreds of different languages. If you’ve got something to sell, promote or proclaim, consider creating sites in multiple languages, and treat them as you would your English-language presence. Get the gist of your message to online consumers in words the audience can understand.