Posts Tagged: social media management

How NOT to Handle Social Media Moderation (The Smucker’s Case)

Back in 2014, Smucker’s handling of Social Media moderation made some headlines, and enraged some of their customers and followers. The short story is that Smucker’s, following its own Social Media guidelines attempted to silence dissenting comments about Smucker’s GMO labeling policies by simply removing any question or criticism shared in comments on their Facebook page…. Read more »