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February 20th, 2014

6 Reasons You Need to be Tracking Your Social Media Metrics

6 Reasons You Need to be Tracking Your Social Media Metrics

It’s 2014.  Social Media is a household name, yet some businesses still aren’t leveraging its power, and more still aren’t maximizing it.

At this point, most businesses know that Social Media can be a powerful marketing tool, but many still aren’t using metrics insights to maximize on that power.

Instead, many businesses create social media accounts and start posting, glancing at built-in analytics and either getting excited or feeling confused or disappointed over results.  By aggressively utilizing metrics, you can track progress, and build on and improve strategies.

Here are 6 reasons your business needs to track Social Media metrics:

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